https://www.adamcrawfordux.com/work daily 1.0 2023-10-30 https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/e9a157ed-13f1-4592-a8a2-1acb97eb90c6/prototype.png Home - Action Over 3 rounds of testing, I found participants wanted to learn about the program and complete the experience with little to no effort on their part, struggling primarily with understanding the terms and conditions for participating in the new program. Based on participant feedback, I removed as much complexity as possible to streamline the experience while highlighting important program information visually and contextually throughout the experience. https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/611485d2-0f3d-4e05-8f0d-4c4ce7778fdf/MS_AI_DPM_Mocks+2.png Home - Microsoft OCP - Guided Experiences Situation: OCP provides support and resources to 200,000+ Microsoft partner businesses but can only provide direct support to a limited number of them. Task: OCP wanted a self-service digital ecosystem for unmanaged partners to get the guidance, training, and resources they need to be successful. Action: I documented partner journeys for offering a Microsoft product, service or developing new IP, then designed a framework of templatized, customizable pages to support each journey phase. Result: The initial 8 Guided Experience increased OCP’s success metrics around new signups, membership renewals, completion of high-value tasks, and engagement rates with important content. https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/3fa328f0-8509-457d-b07b-d6af7cff3436/SBD+-+DCIP+-+Landing+Page+-+Expanded+KPIs+-+Initial+Views.png Home - Stanley Black and Decker Situation: Plant managers and engineers needed a quick and efficient way in both an office and on the factory floor to manage daily tasks, view data, and take notes. Task: Create a new work management experience that can be personalized by factory role and is scalable across different factory sizes and technology levels. Solution: I rapidly concepted and iterated a dashboard that highlighted and prioritized important data and tasks as well as standard work activities. Result: Stanley Black and Decker moved the designs into production so that they could live test the experience in four of their factories. https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/2c3199ae-af28-450b-9b19-10ad7e607484/ProjectNext.png Home - Amazon International Seller Services Situation: Amazon selling partners had difficulty understanding the available Amazon programs and identifying which products to enroll into each program. Task: Help Amazon selling partners identify high-potential growth opportunities with the Amazon programs Fulfilled by Amazon and Sponsored Products. Action: I designed an experience through 4 rounds of usability testing that highlighted products within Amazon selling partners’ current catalogs to enroll in FBA and Sponsored Products. Result: The new experience provided growth recommendations to 1.2 million Amazon selling partners and achieved a 7.2% traffic to registration action rate for Sponsored Products. https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/4154a1a7-5a0e-457b-9661-d02fcf9049ce/Frame+12.png Home - Result After presenting the final concept to the product team and receiving their approval, I collaborated with the development team to refine the designs based on technical requirements, balancing the ideal experience identified during testing with the realities of building the experience. The final product was a frictionless experience that helped users to quickly understand how the program worked and complete the primary task with minimal effort. https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/5903bf92-4665-4c89-b663-0ac42348deb2/190904_Mejor_HMW_Responses_R2-03.png Home - Situation Amazon Sustainability was developing a new program in partnership with 2 large external charity organizations to enable customers to support the circular economy by donating physical goods. Circular economy noun An economic system based on the reuse and regeneration of materials or products, especially as a means of continuing production in a sustainable or environmentally friendly way. https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/8f9747eb-a680-4fda-a633-06fb0267430e/userflow.png Home - Task I was the sole designer and researcher responsible for creating the customer-facing, web experience for the pilot program. Success for the experience was determined by if it was able to improve customer sentiment and satisfaction with Amazon as a brand while minimizing the number of unacceptable donations sent to the charities. https://www.adamcrawfordux.com/home-new daily 0.75 2023-05-18 https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1590422614552-GQYFCXIY2RGL804GW5XE/Images_DriscollsPage_FINAL_021519.png Home - New - Driscoll’s Berries Task: Identify areas of improvement for Driscoll’s digital experience and maximize the impact of their limited marketing resources. Project duration: 1 month Solution: I reviewed Driscoll’s site as well as their direct competitors’ and best-in-class digital experiences from other industries to identify opportunities to improve. Result: I presented my findings and recommendations to Driscoll’s marketing leads in a formal presentation at their Watsonville headquarters to generate future work. https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591834770313-K5BNDZ5E41IAA8IVBSFZ/Portfolio_FeaturedProject_SituationImage_02.png Home - New - Situation Amazon Sustainability partnered with 2 national charities to develop a new pilot program to support the circular economy. https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591838050071-UKFWBT8A0X9P4BGHCDR0/Portfolio_FeaturedProject_TaskImage_03.png Home - New - Task OCP wanted a self-service digital ecosystem for unmanaged partners to get the guidance, training, and resources they need to be successful working with Microsoft. Their goal was for the experience to guide partners to the best opportunities for their business, keep them constantly engaged, and progressively nurture them towards offering increasingly complex services and solutions without them needing to talk to a live Microsoft representative for support. https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591828688679-W2ZQ4Y80QGC06P91JRV5/Portfolio_FeaturedProject_ResultImage_01.png Home - New - Results The initial 8 Guided Experience boosted OCP’s measured success metrics including engagement rates with important educational content, new membership signups and renewals, and conversion rates for tasks required to launch new apps or services on the Azure marketplace. https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591802903088-WYTHEUKHURACGLDGGTOX/Guided+Experiences+overview.png Home - New - Guided Experience overview (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591809172220-C7PBIDL5BYSL841X1GQ6/Information+Architecture+work.png Home - New - Information architecture work (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591800744040-CP6I0O7Y385978IG17MR/App+Innovation+initial+journey.png Home - New - App Innovation initial journey (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591801029133-TFXK2G3XDK14FN0P5RVR/Security+initial+journey.png Home - New - Security initial journey (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591802688065-JKIZZWZZ53BNLBS6UTY7/App+Innovation+initial+wireframes.png Home - New - App Innovation initial wireframes (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591802594240-ONYY6JY4M2H3DD5I3BEM/Security+initial+wireframe.png Home - New - Security initial wireframe (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591818811014-LNPALR06D7YTV1TBQ8QH/180124_MS_GE_AppInovation_Mocks_Page_1.png Home - New - App Innovation initial mocks (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591807923658-XB1PS4VKVYYZO24AQARW/Guided+Experience+intial+template.png Home - New - Guided Experience initial template (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591806336499-77CKXOSKB31S2TXE924T/MS_Excel_Logo_01.png Home - New - AI and DPM content intake (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591806389460-IO9FHEYEWVE99G33N0UW/MS_Excel_Logo_01.png Home - New - AI and DPM URL tracking (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591806852384-5MVKU0L5RE9L25QKQ1F5/Data+Platform+Modernization+wireframes.png Home - New - Data Platform Modernization wireframes (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591802476419-7UA30J19XDXYQOPB03N0/Artificial+Intelligence+Guided+Experience.png Home - New - Artificial Intelligence wireframes (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591809457357-TPNBO5P6DBXCIPP6AORW/MS_GE_DPM_Mocks.png Home - New - Data Platform Modernization mocks (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591807273219-7JOI8G50HC9VUARTQPUN/MS_AI_DPM_Mocks.png Home - New - Artificial Intelligence mocks (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1592866537470-9LB47CFNYT8XS6PEROIS/Figma_Logo_01.png Home - New - Figma wireframe evolution (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1592866615473-ZY3A49YG08Q9I9CR5OCE/Figma_Logo_01.png Home - New - Future state ideation (Copy) https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591812627769-8V3DK8V7LVC1P6Z1RDFZ/Portfolio_FeaturedProject_ActionImage_03.png Home - New - Action I worked with OCP leadership to document high-level partner journeys for offering a new Microsoft product, service or building their own. We identified 4 primary stages: consideration, technical implementation, sales and marketing, and optimization. Based on this understanding, I developed a standard framework of templatized pages to support each journey phase, which were then customized for each specific opportunity by working with OCP subject matter experts to identify important content, required tasks, and personalization opportunities. https://images.squarespace-cdn.com/content/v1/5c5a1e66ebfc7fd7b8f0448c/1591838455760-OJZ67KIUI7OZMW7O6U1O/Images_ProvidencePage_FINAL_021519.png Home - New - Providence Healthcare Situation: Providence had rapidly grown through mergers and acquisitions. They needed to both update their online presence while creating brand cohesion. Task: Create a pitch for Providence on how to quickly build a functional, effective website while designing a modern, best in-class digital healthcare experience. Action: I reviewed Providence’s current websites to identify primary users, tasks, ands journeys, then sketched concepts based on my findings. Result: I presented an interactive, mobile prototype to the clients, convincingly demonstrated my strategic vision, and VMLY&R won the pitch. https://www.adamcrawfordux.com/read-me-1 daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412689652885-P9TPK298WCTZU748L0SG/Lifestyle03.jpg Read Me