User-obsessed designs
I balance putting users at the center of every design decision with remaining in scope of project requirements to create engaging experiences that effectively achieve important business outcomes and delight users.
Circular Economy Pilot Program
FEATURED PROJECT
Client: Amazon Sustainability
Role: Designer, researcher
Duration: 9 months
Design program: Sketch
Situation
Amazon Sustainability partnered with 2 national charities to develop a new pilot program to support the circular economy.
Task
OCP wanted a self-service digital ecosystem for unmanaged partners to get the guidance, training, and resources they need to be successful working with Microsoft. Their goal was for the experience to guide partners to the best opportunities for their business, keep them constantly engaged, and progressively nurture them towards offering increasingly complex services and solutions without them needing to talk to a live Microsoft representative for support.
Action
I worked with OCP leadership to document high-level partner journeys for offering a new Microsoft product, service or building their own. We identified 4 primary stages: consideration, technical implementation, sales and marketing, and optimization. Based on this understanding, I developed a standard framework of templatized pages to support each journey phase, which were then customized for each specific opportunity by working with OCP subject matter experts to identify important content, required tasks, and personalization opportunities.
Results
The initial 8 Guided Experience boosted OCP’s measured success metrics including engagement rates with important educational content, new membership signups and renewals, and conversion rates for tasks required to launch new apps or services on the Azure marketplace.
Additional materials
Other projects
Driscoll’s Berries
Task: Identify areas of improvement for Driscoll’s digital experience and maximize the impact of their limited marketing resources.
Project duration: 1 month
Solution: I reviewed Driscoll’s site as well as their direct competitors’ and best-in-class digital experiences from other industries to identify opportunities to improve.
Result: I presented my findings and recommendations to Driscoll’s marketing leads in a formal presentation at their Watsonville headquarters to generate future work.
Providence Healthcare
Situation: Providence had rapidly grown through mergers and acquisitions. They needed to both update their online presence while creating brand cohesion.
Task: Create a pitch for Providence on how to quickly build a functional, effective website while designing a modern, best in-class digital healthcare experience.
Action: I reviewed Providence’s current websites to identify primary users, tasks, ands journeys, then sketched concepts based on my findings.
Result: I presented an interactive, mobile prototype to the clients, convincingly demonstrated my strategic vision, and VMLY&R won the pitch.